The main advantage of an online website builder is that it is quick and easy to use, and often does not require prior experience. Often, a website can be built and be up and running live on the Internet quickly. Technical support is usually provided, as are how-to video and help files. Though there are many general websites builders you can easily find an online website builder created especially for a specific niche (dating, medical etc.) with features needed for this niche.
If you expect your website to get a large volume of traffic, it might behoove you to design your website on a website builder and then connect it to a separate web hosting company that can handle the traffic. Often, larger websites with significant traffic must be hosted on dedicated servers, rather than shared servers with other websites, to ensure decent website uptime for all.
It’s important not to be blinded by the word “free.” If you can afford it, stay away from free plans for your business site, even if it’s a small business. Of course, if the alternative is no website, then a free one is still better than nothing. But free plans come with certain restrictions that can give your business website an unprofessional look, such as strange domain names and an obtrusive advert.
This is a massive plus of website builders compared to web developers. A web developer can cost between $300 and $1,000 for template customization alone, and a fully customized website built from scratch will often amount to thousands. Making your own website using a builder, meanwhile, allows you to get a fully functioning website up and running for less than the price of a coffee.