Just from these features it’s easy to see how it’s worth upgrading to unlock the best for your website. And the good news is, it won’t cost you an arm and a leg! Most basic plans start from around $5 a month. Moving from a free plan to a basic plan is a really affordable way of growing your site and adding these great features to maximise your online presence.

Higher renewal rates. This is a perfect example of what happens when discounts expire. We’ve had this test site for a few years now. And you’ll see in the image above that years two and three were more expensive. The new customer discount expired. Hence, if you see a website builder offering two or 3-year terms, you’re better off paying for it to save as much as possible with the new customer pricing.

These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling. 
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