This is a great review post on website builders. I have tried some of them myself but most of them were hard on the budget and too clunky for me to actually use. Weebly and Squarespace did have what I was looking for but decided to abandon them for lack of time. The customer service on most of these is pretty bad (except the top3). I was actually going to do a review on most of these website builders myself but you’ve done a good job here.

The research for this site is exhaustive and, for the most part, understandable. Some of the detail was a bit over my head, but for those who are seriously seeking the right website builder for their needs, this is an unbeatable resource. I am wondering why WordPress is not mentioned, but perhaps it is not considered a website builder. Congratulations on a job well done, providing valuable information on a subject that often seems too complex to unravel.

Wix supplies built-in Google Analytics to monitor your site, and even offers additional apps for individual preferences. If you want, Wix can even design your site for you. The biggest downside of Wix's free version is it doesn't come ad-free, and each page of your site will have a prominent Wix ad. Ad-free is only an option if you pay for the premium version.
I think you should consider mentioning some of the options available for the open source version of WordPress (WordPress.org). The most notable option we have now I think is the page builder plugin Elementor from Pojo. The free version has tons of widgets one could use to build a responsive website for free without touching a line of code. I believe the space in WordPress.org is no longer for just for Developers. Anyone in the beginner stage can build sites on WordPress with much more flexibility than anything like WIX could ever offer since they are a closed platform. Mathew from LaunchParty has provided an amazing FREE course that will guide you how to build amazing sites with WordPress and Elementor. And he even provides you with amazing Elementor templates that you can use. Lastly, please note that not every thing that is meant to be sustainable is truly free. Last time I checked, in order to have a proper website with WIX, it was only free when you use their domain extension. If you ever wanted to remove WIX from the domain name, then you would have to pay for that. On the other hand, WordPress.org is open source, meaning free. But hosting is not, neither is your own domain name. There are many WordPress plugins that are worth paying for as well, including Elementor as well as others that will handle other important features such security.

Although Yola has more than 270 themes for their customers to choose from, nearly all of these themes are outdated to the point of incompetence. Yola would have been a fantastic site builder if you were building a website back in 2008. However, in the modern world of web design with responsive themes, video backgrounds, and exceptionally complex interfaces, Yola simply cannot compete with any of the major site builders out there.

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"As someone who came to web design from graphic design I work visually & use WYSIWYG web builders with some limited code knowledge - enough to do some minor editing, insert code into head/body etc but that's about it. However the spectre of responsive web design has been weighing on my mind of late, even though I can & do create dedicated mobile pages it is a lot more work, although I do prefer the look of dedicated pages as responsive tend to be quite plain & all the same. But I know having a responsive option would be a good thing to be able to offer if I get clients that want it. Your Mobirise is the first responsive web builder I have seen that is actually easy so importantly - intuitive!! Thanks!"

If your page loads as soon as you click on it, but it’s just a basic, unappealing, boring template, your visitors will leave just as fast as they got there. Therefore, it’s important to find a site builder that offers a good selection of modern templates to choose from. We evaluated website builders based on the number, look, technical background, and styles their themes provided. We also evaluated reliability, flexibility, and responsiveness. 
In situations where you can’t find an included tutorial to meet your needs, you can often find instruction from a variety of web resources. Whether you prefer written instructions or want to see each step in a video, you can find free information online to help you move forward with your design. So, before you think completing part of the setup of the site is too difficult, hope into your favorite search engine and see what if the larger community doesn’t have an answer.

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Many website builders like Weebly include a what you see is what you get (WYSIWYG) editor so that you can focus on creating the website you see in your mind and making it a reality without having to hire someone to do the coding or learn how to do it yourself. This is the step where you’ll edit text boxes, add your own photos, and include your business’ story. You can drag and drop elements, such as maps, video, buttons, and more. Although the design looks complete as is, you can move, delete, and add elements however you’d like to make the design uniquely yours.

Nick Finck is a user experience professional with over 20 years of experience in the industry. Nick was previously in leadership roles at Facebook, Amazon, projekt202, Ubermind, and Deloitte Digital. Nick is the CXO at Craft & Rigor, he currently teaches the User Experience Design Immersive at General Assembly in Seattle and is the curator for UXSeattle.org.
All of the site builders included here let you put Facebook Like and Twitter Follow buttons on your pages, and some even let you display feeds from the social networks. Some give you help building a Facebook Page and tying it into your site design and updates. Many products offer some sort of SEO tool, but too often this is just a form on which you can enter meta tags. You're mostly left to wrestle with that black magic known as SEO for yourself. It's very important to submit and verify your site to the search engines, unless you don't want anyone to find it!

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The App Store is it's biggest differentiator. The Shopify core covers what 80% of online stores will need and the app store covers the other 20%— that way the core doesn't get bloated with features most stores don't need. Shopify is not the only ecommerce website builder to offer an app stores but they have significantly more apps than any competitor:
This is a bit of an odd company: they use three different brands that sell exactly the same site creator. And we couldn’t find any company details as there is no ‘about’ page on either of the three websites (even their own domain names seem to be registered privately). At first glance Sitey & Co. looks pretty sweet: they offer a vast number of flawless templates. Once you get to the editor you’ll start to notice some similarities to another well-known player: Wix. Everything is really similar (which isn’t necessarily a bad thing). However, we see little reason not to opt for the original. The free plan is limited to 5 pages only and their paid plans are all more expensive than Wix’s.

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In the end, you are likely to find one or two that can provide the services you need. At that point, you can compare pricing models and see which one works for you over the long-term. And, if it ever stops being the right solution for you, don’t be afraid to look into transitioning to a different format because, even though you signed up for a specific website builder today, that doesn’t mean you have to use it forever.

I’m pretty new to the whole web development/design aspect of things. I’ve tinkered before with free things but more specifically with forum design. I’m very interested in building a website but aside from having a main traditional website feel I’m looking to incorporate a forum to it. Would it be possible to do this with this WordPress/BlueHost tutorial here? Or would there be something you recommend for that sort of thing?

Great writeup Tom! What do you think of clickfunnels as a website builder? A lot of my friends keep telling me to use it but I don't think its a website builder from what I can see. I'm willing to pay the money for only if it's a good website builder. I was doing some research and found these share funnel things. I like that fact that I can import template that are all ready to be used. What do you think of it? Just trying to look for some real opinions so doing some research first.

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We check to see if you can add additional features to your site or store! We make sure to review the website builder’s app—or, if that’s not available, at least the plugins compatible with the tool—to see how personalized your final site can actually be. If you are going to build a website, you’ve got to make sure to use software that lets you do it your way!
Thank you so much, Mr. Robert, for this review article. I’m just now getting started with a new Entrepreneurship, as an Author & illustrator, Speaker, and Podcaster. And I think it’s a good idea for me to get my own website. I didn’t need to read any further than your 1st review (of Sitebuilder), then I skipped to your conclusion section. I’ve had some experience with both blogging and with web design, and it sounds like Sitebuilder has everything that I’m looking for. So, I’m going to give it a try. It might be a day or two before I will have the time for it, but I’ll be sure to save this page so I can return to it and use your link for my purchase and set up, in support of your venue, as a small token of my appreciation for your sharing of this helpful information. Again, thank you very much for the help, Udi DarkChild
Languages seem to be Site123’s thing. Not only is the editor available in more than 20 of them (including languages such as Turkish, Arabic, Romanian), they also feature multilingual websites. The editor is relatively restrictive, a bit like GoDaddy’s GoCentral. If you just want to get the website job done, without becoming too creative this might suffice. But you have to be aware that their template system can be a bit on the restrictive side.

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Feedback is absolutely crucial. We’ve worked on websites, apps and augmented reality games, and one of the things which have remained consistent between all of them is the absolute need for user feedback. We like to sit down with an array of users, put the software in front of them and ask them to talk us through what they’re experiencing. It’s so easy to get close to the design that you can miss a lot of obvious UX tweaks with just a five-minute chat with someone who’s unfamiliar with the software. 

As website builders become more sophisticated, they are also becoming more user-friendly. Often, one of the biggest fears a person has about investing in a website builder is not knowing how to create a website. Luckily, many of the top offerings in the category are simple to use. Some companies even offer included tutorials and step-by-step instructions to complete certain tasks.
"Enormous potential with this product, it's just what I've been looking for. I've looked at all the online website builders and they are mostly monthly subscription or a bit complicated to use and will take me quite some time. Your program Mobirise looks like it will so easy to use. Great work everyone involved in the development of Mobirise page creator, and perfect timing with the new Google Responsive rules in mobile search." 

Weebly is one of the largest site creators out there and hits the top spots in our ranking table. But since we are mainly looking at the free plans here, we have to judge our contestant with slightly different criteria. The free plan is where Weebly doesn’t shine quite as bright, mainly due to the very visible ad in the website’s footer that even sports a mouseover effect.
I just wanted to thank you for your execellant review of the web builders. I am a professional Art Director who at my clients requests, needs to start building sites for them. I started a site for a film Director last year who wanted to feature his personal photography. So at the time, I used Square Space which seemed to be very versitle, however, I was never able to finish the site due to other job commitments. I have now been hired to design/build a site for a wonderful luthier. So I think I am going to go with WIX per your review. (Unless you think SP would be better.) please let me know and thanks again!!!!
Hi Ben, Thanks so much for the great feedback, so glad you enjoyed reading the article! Please do share it on if you think your friends will find it useful too. It's true Wix isn't for everybody, but it did do extremely well in our research (which is why it's our best all-round website builder)! WordPress is another great option and I'm glad you're happy with them - Bluehost is certainly a great choice of provider for your WordPress site! If you were looking at changing or setting up another site why not check out our comparison chart or our article on the best Wix alternatives? I've included the links in case you find them interesting. Thanks for reading, Lucy
A website builder is an online content management system that enables users to plan and build their own websites without need for the advanced designing and technical coding skills that would otherwise be required to create one. One would generally feature a step-by-step guide that assists users with everything from choosing a domain name to selecting a template that suits their needs.

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Got products to sell? Online Store has you covered. Create a sleek-looking online store, sell on marketplaces like Amazon and Etsy, track inventory in one place, choose from flexible shipping and payment options, even let customers book appointments online. Whether you sell products, services or digital content, GoCentral Online Store has everything you need to successfully sell online.
Having a website for your business is important, and it’s equally important your website is optimized for mobile devices, which is where responsive website design comes in to play. Most website builders design your website automatically for mobile phones, and you can edit the mobile version as you see fit. Keep in mind that market research shows 69 percent of consumers who use smartphones to look up businesses are more likely to buy from those businesses if the mobile site answers questions easily.
How is 7.5 okay? I think that it’s a great score, especially when you take into consideration that it’s an averaged score of several hundred people’s opinion… Shopify and BigCommerce (I don’t agree that they should have the same score) are very good builders. Yes, they are only for stores, and there are different free website creators that might take their place due to them being free, but they do their job very well. It’s better to be a master at a trade, unlike the other builders – jack of all trades, master of none.
Simbla’s team has one calling: To provide the most enhanced and unique online platform, accommodating all modern web solution needs. Simbla's package incorporates a unified, drag & drop cloud environment for businesses and developers, including a database, development tools, and ready-made business applications. This exciting environment enables users to create their own all-in-one solution easily and independently.

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Web.com also has enormous security problems. I try every website builder with my own credit card (to test billing practices) and in order to cancel my Web.com account I had to tell customer service my password over the phone. It's hard to overstate how huge of a security problem this is. It makes you incredibly vulnerable (remember: these agents can also see your email address!).
Easily create WOW websites that are supported on all browsers and devices, using an advanced, straightforward and convenient user interface. No code is required with Simbla drag and drop website builder. Built on Bootstrap3 cutting-edge technology, our templates are well- designed and tailored for any kind of business. Take a tour through our responsive website templates and prepare to be amazed. View our responsive website templates.

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WordPress doesn’t have the most user-friendly layout design. For example, if you want to add large slideshow at the top of your page, you may need to add a plugin or custom code snippet (if the template doesn’t have a slideshow tool pre-built into the layout).  If you want to move some content around the page, you have to edit codes.  It felt like every time we wanted to make edits to the design, we had to pay our developer to help us, since we didn’t know how to code back then.
These days most people clearly prefer hosted website builders such as Wix, Weebly and Jimdo due to their added simplicity. You can edit your site from different computers, no matter if it’s a Mac or PC. If you absolutely want an installable website builder software, I would recommend you check out Mobirise. The basic version is free, you only pay if you purchase one of their premium designs or extensions.
Great review, Robert! I was wondering what’s your opinion about SitePad website builder? I’m thinking of creating a website for my restaurant and I saw that this website builder is included in the web hosting plans by BGOcloud, which I will opt for. Have you tried SitePad? If yes, can you say whether it is relatively easy-to-use? Thanks in advance!
Great comparison! But did you compare these website builders from the search engine friendless point of view? Which builder creates the better SE-optimized pages? I tried to make some pages on Wix but it generates a really mess JS code, w/o normal HTML and very strange page urls like domain.com/#!toasp/c1f7gfk. What do you thinks about it? Also is the mobile-first approach so important for good SE ranking as mentioned all over the web?
"I ended up choosing Remixer because it was the simplest way for me to just focus on my business, produce great pieces, and not have to worry about maintaining a website all the time. It was simple, it was easy, and it kept me in the garage, making sure pieces are perfect. I don’t have to worry about my website being perfect because it already is."
If you build a website that’s optimized for search engines, then yes it will. It’s a common myth that you can’t rank as well with website builders – you definitely can! How to create a website that ranks in Google will require good content, and a bit of background research into SEO. Building websites that people can find is key to a good website marketing strategy, and not that hard to do.

In situations where you can’t find an included tutorial to meet your needs, you can often find instruction from a variety of web resources. Whether you prefer written instructions or want to see each step in a video, you can find free information online to help you move forward with your design. So, before you think completing part of the setup of the site is too difficult, hope into your favorite search engine and see what if the larger community doesn’t have an answer.

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Think of templates as ‘clothes’ for your website. If you don’t like one set of clothes, just change to another one to give your website a completely different feel. And again, don’t rush into it. Choose different templates, browse them, see if they fit. The whole point of templates is choice, so dive in and find one that feels right for what you want to achieve.


In all Website Builder plans except for the Personal Plan, any data transmitted from your site will be encrypted using a SSL (Secure Sockets Layer) certificate. Your SSL will establish an encrypted link between your web server and the browser of the person visiting your site. This means that all data will be kept private; which is important if you want visitors to your site to be safe.
What we liked: It’s cool that both their website builder and WordPress are supported for website creation. You can actually connect a domain name you purchased elsewhere with the free version. They have almost 200 templates to choose from and they are categorized by industry. Although their templates aren’t responsive, you can create dedicated versions of your site that will adapt to desktops, tablets and mobiles. Interestingly, they offer a way to easily create multilingual sites. And if you are a backup paranoid, be at rest: you’ll be able to download backups and even restore them. 
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