Advanced marketing tools: Marketing is a massive part of promoting your website – whether it’s your own portfolio, brand, or business, you want people to find you! While free plans do often have basic marketing or newsletter tools, if you’re paying then you will have access to much more advanced marketing tools such as email campaigns and better site analysis and statistics. This way you can reach out to your visitors and then track how successful your campaigns have been to help spread the word!
Spark is pretty much the anti-Dreamweaver in that it’s as easy as it gets. But that has mainly to do with their limited feature set. Rather than building websites, it allows you to create a single web page. There’s no blog, store or any other business features. It does offer nice design possibilities and lets you create really nice galleries. But be aware – Adobe puts its brand top and bottom. To get rid of their ads you’ll have to pay around $10 monthly. Frankly, for this kind of money you are much better off with site builders like Wix or Ucraft.
Have just started to use their e-commerce features and agree they are awesome. By comparison I have just built an e-commerce site using BigCommerce and it has been a chore using their site builder. Also have a Shopify site on standby, but I think Weebly will end up being my site of choice, mainly because the guys listen and make every effort to accommodate the users.

Make Your Own Website


Modern website are more complex than websites in the past. They aren't just HTML, CSS and Javascript being passed from a server. Those assets are optimized, cached and accessed through special content delivery networks (among other things) to ensure performance. The reality of disentangling all of this from the website builder and moving into a third party host is messy and would require a level of technical competence that most users of website builders don't have.

How well does the website builder work? Most of the newer website builders work with a drag-and-drop function—you drag the feature you want and you drop it to your page. Sounds pretty simple, right? The only problem is that this feature might not work the same way on all builders. There are other things to take into consideration, such as smoothness, interface speed, and the efficiency of the editor.

Video Marketing Funnel


For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio
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