Top tip: Don’t just test your website yourself. You will be blind to some of its faults. Plus, you know how your site is supposed to work, so while you might find navigating it easy that’s not to say a stranger will. Get a fresh perspective. Ask family members and friends to test your site and give feedback. If they’re anything like our family and friends they won’t be afraid of offering criticism.

Stop whatever you're doing and ask yourself this simple question: "Do I need a website?" If your response was anything other than "yes," you need to think again. It doesn't matter if you're the head of a multinational corporation who employs thousands of people or a local mom-and-pop shop from around the way, you need a website to help potential customers find you online. If you have a business, failure to establish an online home is a failure to grow.
In terms of popularity, WordPress takes the lead with 30% of the entire internet population using it as their website platform. This is because of the level of customizability it offers to users, and the fact that it’s free to use. While there are a lot of available templates that users can choose from, WordPress also provides a lot of flexibility if users want complete control of how their site will look.
Make time to experiment with your business. This doesn’t mean they need to be huge, expensive experiments but, without trying a few things you’ll never learn if you can optimize things for the better. What if we bring the client onsite for 2 days to work with us? What if we design work we want to work on once a month with no client? What if we move everyone’s seats in the office to connect different skill sets? Any of these could be a new way of working for you.

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Got products to sell? Online Store has you covered. Create a sleek-looking online store, sell on marketplaces like Amazon and Etsy, track inventory in one place, choose from flexible shipping and payment options, even let customers book appointments online. Whether you sell products, services or digital content, GoCentral Online Store has everything you need to successfully sell online.

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Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.

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You can make a website for free, but there are catches. Free accounts on website builders hold a lot of important features back. You can’t use custom domains, and your free site will have ads for that website builder. If you’re looking to learn more about website building then the free options are worth a look. However, if you want a professional, feature-rich website you’re going to have to pay at least a few dollars a month.
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
Although people tend to find your site through a branded search in Google, it’s still important to make your domain easy to spell/type out. If it requires a lot of effort to type correctly, due to trying to spell it, the length or the use of un-memorable words or sounds, you’ve probably kissed goodbye to a good portion of your branding and marketing value.
It’s important to know what you want your website to do. Is it going to serve as informational only with contact information for your brick-and-mortar business? If so, you might want to consider reading through landing page reviews. If you plan to include a blog and photo slideshows to offer your customers free content, then you’ll want a website builder with a multitude of plug-ins for you to add. An ecommerce website can help you pull in revenue from an added avenue and, in that case, you’ll want to choose a website builder that’s meant for ecommerce businesses.

Nick Finck is a user experience professional with over 20 years of experience in the industry. Nick was previously in leadership roles at Facebook, Amazon, projekt202, Ubermind, and Deloitte Digital. Nick is the CXO at Craft & Rigor, he currently teaches the User Experience Design Immersive at General Assembly in Seattle and is the curator for UXSeattle.org.


While your own business’ customer support is important, this section is about a website builder’s support options. Most small business website builders offer a community forum where you can post a question, and the community will try to help you solve your problem. Email support is common, but it might not be the swiftest way to a response. As you scale up the website builder pricing plans, you’ll usually get access to phone customer support, and even VIP support, which allows you to skip a queue and get help immediately.
Who doesn’t know GoDaddy? It’s one of the biggest hosting companies around and, of course, they also offer their own website builder. As stated before, their editor reminds us a bit of Site123 but it’s maybe even a bit easier to use. It’s great that they offer an SEO Wizard that will help you set up the basics for more visibility on Google. Pricing starts at $5.99 per month, which makes them one of the more affordable providers. Strangely, the domain name is not included in this price even though they are one of the largest domain registrars worldwide.
Many people mistakenly believe that the only method for getting a professional quality website is to hire a web developer. But, by selecting the right website builder, you can achieve similar results for a much lower cost. Additionally, you maintain full control over the look of your website as you don’t have to rely on paying your original developer or finding a new one, every time you want to make a change.

We go through all the SEO features available in the builder and review them one by one. From meta description options to the URL editable features to SEO plugin-compatible alternatives, we make sure we reveal how SEO friendly the software really is. If you want to find the website builder that will take you to the number one ranking in Google, we’ve got you covered!
We check to see if you can add additional features to your site or store! We make sure to review the website builder’s app—or, if that’s not available, at least the plugins compatible with the tool—to see how personalized your final site can actually be. If you are going to build a website, you’ve got to make sure to use software that lets you do it your way!

I consider myself tech savvy, well with everything up to this point anyway. I have zero coding or website building experience. The 1st & only one I’ve tried is Weebly, which was nothing but a waste if time for me. I named the pages I want on my website, but beyond that, couldn’t accomplish anything at all. Tried for about an hour. Couldn’t even figure out how to get our logo to show up properly anywhere on the website. So hopefully Wix will be more user friendly for me. Not a fan of Weebly, but I admit it could have a lot to do with my lack of knowledge & experience building websites.

Know your users and get feedback early and often. According to ISO, the user experience is defined as ‘a person’s perceptions and responses that result from the use or anticipated use of a product, system, or service’. Rather than guessing and debating how users might perceive or respond to your product, get actual user feedback of your product early and often throughout the product development process. This gives you the opportunity to course correct a bad user experience before you launch your product.
This is a massive plus of website builders compared to web developers. A web developer can cost between $300 and $1,000 for template customization alone, and a fully customized website built from scratch will often amount to thousands. Making your own website using a builder, meanwhile, allows you to get a fully functioning website up and running for less than the price of a coffee. 

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Spark is pretty much the anti-Dreamweaver in that it’s as easy as it gets. But that has mainly to do with their limited feature set. Rather than building websites, it allows you to create a single web page. There’s no blog, store or any other business features. It does offer nice design possibilities and lets you create really nice galleries. But be aware – Adobe puts its brand top and bottom. To get rid of their ads you’ll have to pay around $10 monthly. Frankly, for this kind of money you are much better off with site builders like Wix or Ucraft.

Most website builders limit you to choosing from one of the same boring templates already being used by hundreds, if not thousands of other websites. Then their idea of customization is allowing you to swap out text and align it left, center, and right. Those type of limitations don't give you the flexibility and control required to succeed online.

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One downside of most of these services is that, should you someday want to move to another web host, you'll likely be out of luck because of the custom code they use to display your site. Only a few of the services here let you take your site to another web hosting service: The most complete example of this is Weebly, which lets you download the standard site server folders. Squarespace offers some transferability by letting you output your site in standard WordPress format. As you might expect, the same transferability holds for WordPress.com.
While your own business’ customer support is important, this section is about a website builder’s support options. Most small business website builders offer a community forum where you can post a question, and the community will try to help you solve your problem. Email support is common, but it might not be the swiftest way to a response. As you scale up the website builder pricing plans, you’ll usually get access to phone customer support, and even VIP support, which allows you to skip a queue and get help immediately.
Website Builder can act as your hub, the place where your friends and contacts can see your posts, photos, videos and more. With the option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and Google+ on your website, your visitors can be everywhere you are on the web. Being able to cover multiple platforms gives you the opportunity to reach more people, while creating appropriate content for each of your socials (like posting all of your photos on Instagram, and tweeting about your most recent business venture on Twitter). By centrally locating all the links in one place – your new website – you are giving your website visitors a seamless experience. Linking to your social media in your website gives you an advantage in communicating with your visitors; the more they can connect with you and do so in the forum that’s most comfortable to them, the more they’ll engage with your site, and thus you or your business. 
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