Many of the top website builders support free trial options for potential customers. Some even allow a site to remain free, though with limited function and heavy branding. So, if you aren’t sure which platform is right for you, then consider starting trials with more than one. This allows you to experience the website builders simultaneously and can make a direct comparison easier. Then, as you find that certain website builders don’t meet your needs, simply remove them from contention.

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The App Store is it's biggest differentiator. The Shopify core covers what 80% of online stores will need and the app store covers the other 20%— that way the core doesn't get bloated with features most stores don't need. Shopify is not the only ecommerce website builder to offer an app stores but they have significantly more apps than any competitor:

Willy Lai is an award-winning user experience design leader with over two decades at top tech companies in Silicon Valley, including Apple, Samsung, PayPal, Intuit, and eBay. He currently leads omnichannel user experience design as Vice President of User Experience for Macy’s, and concurrently leads product design as Chief Design Officer for Haggleland. Named a “UX Guru” by Design Bureau magazine and one of “10 UX Influencers to Follow” by Speckyboy Design Magazine, Willy has been profiled in industry publications such as Design Bureau and iMagazine for his work with Samsung and Google.
Providing solutions for cloud-based software (SaaS) constitutes a complex challenge. Simbla simplifies this challenge and provides assistance covering all the aspects involved. With Simbla, it is possible to reduce the amount of time and resources required for the developing process by 60-80%, and by doing so, eliminating the necessity of having large teams to manage the cloud infrastructure. We’re responsible for managing the servers, the resources and availability of the system so you could concentrate on developing and selling your product. Our secured architecture supports a multitude of clients and databases, offering help with the management of the versions and upgrades required. 
Obviously, your website will need extensions to connect with your social media accounts, add voting plugin, save user account details, and more. For all that you will need a platform that can be extended to meet your needs, and WordPress makes all this super easy. You may also be able to find free plugins to do a lot of things which will help you keep the costs in check.

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Top tip: Don’t just test your website yourself. You will be blind to some of its faults. Plus, you know how your site is supposed to work, so while you might find navigating it easy that’s not to say a stranger will. Get a fresh perspective. Ask family members and friends to test your site and give feedback. If they’re anything like our family and friends they won’t be afraid of offering criticism.
Now that we’ve covered the main advantages of using a website builder vs. a web developer, and we’ve established which businesses website builders work best for, let’s discuss the process we follow when we rate and review website builders. If you’ve already decided to use a website builder, you can use this as a guide when evaluating website builders and choosing which one will suit you best.

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Below are some articles to help you understand the world of website builders. Generally speaking, site building companies offer their software and the user has to be aware enough to decide if their tool is built to quickly launch simple sites or sites with complex architecture. Some offer online store abilities and others are more drag and drop friendly. Through our articles below and in-depth builder reviews, we hope you will build a website you’ll love without the headaches and time it would take to traditionally build a site. Remember to check out our website builder lists.
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